Soft Pulse

Just in time for cosy season, condom brand SKYN has launched a Christmas campaign spotlighting the softness and intimacy that connects couples at a deeper level - by putting their connection to the ultimate test of scientific synchronicity.

Created by UltraSuperNew, the campaign, called Soft Pulse, aims to illuminate the extraordinary connection between couples - and inspire audiences to get closer to their own partners - by posing an intriguing question: can couples synchronize heart-rates even when they don’t know that they are both in the same room?

Building on research suggesting that romantic couples’ heart rates tend to sync up during conversations around their relationship, with couples who feel more empathy or satisfaction showing stronger synchrony - the campaign centres on a first-of-its-kind experiment in which pairs of adults - some strangers to each other, some established couples - were rigged up to heart-rate monitors and filmed. To conceal their identities from each other, they were seated back to back, with all visual and auditory cues that might influence their physical reactions removed until the end of the test.

In the resulting five-minute film, which will run on SKYN’s social media channels, the strangers fail to sync up heartrates, but the couples succeed - drawn together not by sight or sound, but by the invisible resonance of being in the same space. In a heartwarming conclusion, they finally turn to face each other to discover their true identities - proving beyond scientific doubt of the intimate connection between couples.

Soft Pulse will run on SKYN’s X channel from 1st December 2025 for three weeks.

From 24th 26th December The experiment is open to the public at the UltraSuperNew Kura gallery 24th-26th December.