Sockingly Comfortable
Description
Many Gen Z consumers turn to direct-to-consumer brands, especially those marketed as fun, quirky, or eco-friendly, supporting brands that align with their values of social impact and community. The "Sockingly Comfortable" integrated campaign depicts four scenarios, each where people fall asleep in environments they should feel wide awake, demonstrating the inevitable comfortability of Bombas socks.
This student campaign titled 'Sockingly Comfortable' was published in United States in February, 2025. It was created for the brand: Bombas, . This Digital, Integrated, and OOH Outdoor media campaign is related to the Fashion and Other industries and contains 9 media assets. It was submitted 9 months ago.
Credits
School: Savannah College of Art and Design
Project Manager: Seung Joo Lee
Art Director: Hope Long
Copywriter: Mel Nyquist
Videographer: Ryan Firmin
Photographer: Allison Abruscato
Stylist: Jenna Hood
Model: Kai Scott Micheal
Model: Sean McKenna
