ADVERTISING

Volkswagen

Social Test Drive

Agency: Ogilvy

Description

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter.

This professional campaign titled 'Social Test Drive' was published in South Africa in June, 2016. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 6 years ago.

Credits

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Chief Creative Officers: Pete Case, Chris Gotz

Executive Creative Director: Tseliso Rangaka
Executive Creative / Digital Portfolio: Nicholas Wittenberg
Creative Directors: Jacques Massardo, Prabashan Gopalakrishnan Panther
Creative Group Head: Justin Enderstein, Dean Paradise
Copywriter: Dean Paradise, Kate Desmarais

Art Directors: Emma Paradise, Matthew Pullen, Justin Enderstein
Agency Producer: Anthea Beylis
Senior Designers: Nick Mills, Jedd McNeilage
User Experience Specialist: Britta Graewe
Project Manager: Robyn De Beer
Frontend Developers: Michael Hanslo, Fanus du Toit
Group Business Director: Vicki Hey

Group Account Directors: Robin Hook, Stuart Randall

Account Director: Jess Webb
Account Manager: Nazneen Ahmed
Strategists: Lisa McDowell, Mike Wills, Awie Erasmus
Production Company: Motion City Films
Director: Kim Hinrichs, Helen Raine
Executive Producer: Jason Plumbly
Sound: TheWorkRoom Recording Studios
Composition: Sign Post Sound
Post production: Deliverance Post Production

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