Alcaldía de Baruta

Social Market

Agency: JWT


An economic crisis has propelled Venezuela into a food and basic products shortage that has left Venezuelans scrambling for daily necessities. The Black market and barter solutions that have popped up in the country have succumbed to fraud and safety issues. Launched by Baruta County in Caracas, #MercadoSocial, or #SocialMarket in English, is designed to formalize a barter system through which those impacted by the shortage crisis can safely exchange essential goods in a secure zone.

This professional campaign titled 'Social Market' was published in Venezuela in March, 2017. It was created for the brand: Alcaldía de Baruta, by ad agency: JWT. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: J. Walter Thompson Caracas, Venezuela
CEO: Roberto Pol
Creative Director: Javier De Bourg
Art Directors: Javier De Bourg, Agustin Gonzalez, Luis Rojas
Copywriters: Jesús Franco, Verónika Reyes
Planning Director: Néstor Rivero
Digital Planner: Gustavo Behrens
General Account Director: Tatiana Ferro
Account Supervisor : Jacqueline Hayek
Account Executive: Andreina Plaza
Social Media Manager: Daniela Noya
Director: Evans Briceño
Executive producer: Laureano Frontado
Postproduction director: Evans Briceño
Editor: Luis Guerrero
Colour: Evans Briceño
Animation: Yeison Rodriguez
PR Directors: Natalia Rodoni, Lucrecia Fretes


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