ADVERTISING

Prisma

Social distancing managed by plushies

Agency: TBWA

Description

The safest place on a Finnish bus is now next to a fluffy stranger. Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. With Christmas spirit in mind the plushies double as clever ads for charity donation.

This professional campaign titled 'Social distancing managed by plushies' was published in Finland in December, 2020. It was created for the brand: Prisma, by ad agency: TBWA. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 1 year ago by PR: AB of Air Brussels.

Credits

Advertising Agency: TBWA, Helsinki, Finland

Mercedes-Benz
Region AHEAD

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