Social Bullets

Agency: Area 23

Body Shaming

Culture Shaming

Grade Shaming

Sex Shaming


Research revealed that for every 233 bullying posts online, one teenager attempts suicide. To show this staggering number to parents, an AI was trained on a database of over 2 million human-moderated posts from social media. Using machine learning, the algorithm was able to capture bullying posts from four major platforms used by students in the US, collecting more than 70,000 toxic comments each day. This led to Social Bullets, an experiment created to warn parents about the dangers of the internet by recreating a typical student's experience of social media.

This professional campaign titled 'Social Bullets' was published in United States in March, 2022. It was created for the brand: kazoo, by ad agency: Area 23. This Print medium campaign is related to the Health industry and contains 5 media assets. It was submitted about 1 year ago by VP Creative Director: Leonardo Arcoverde of Area 23.


Client: Kazoo / Stand for the Silent
Country: United States
Advertising Agency: Area 23, An IPG Health Company
3D Artist: Ricardo Bardal, Ricardo Manso
Associate Creative Director: Arthur Daraujo, Fabio Barros, Leonardo Arcoverde, Victor Afonso
Art Director: Ashley Stief, Rhi Burns
Art Supervisor: Andrea Sabbatini
Chief Creative Officer: Tim Hawkey
Compositor: Karlos Schirmer, Michel Takahashi
Copy Director: Clay MacGuire
Copywriter: Connor Sterling, Ethan Victor
Creative Director: Andre Maciel, Andy Gerchak, Bruno Brasileiro, Eduardo Tavares, Felipe Munhoz,, Logan Allanson

School of Visua...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.