Tata Pravesh

Soch Badlo (Change your mind)

Agency: Wunderman Thompson


Over the years, Tata Pravesh - a brand of steel doors & windows from Tata Steel - has always endeavoured to open the doors of the mind through its thought provoking films for World Environment Day, Mother’s Day, Father’s Day, Independence Day, World AIDS Day and even Election Day. The brand’s Women’s Day film is the latest in a long line of films that attempts to change the way we look at the world around us.
The campaign theme for International Women’s Day [IWD] 2022 - #BreakTheBias - encourages us to imagine a gender equal world, free of bias, stereotypes and discrimination. A world that is diverse, equitable and inclusive. This clearly resonates with the DEI agenda of Tata Steel, the parent company and the progressive mindset of Tata Pravesh.

This professional campaign titled 'Soch Badlo (Change your mind)' was published in India in March, 2022. It was created for the brand: Tata Pravesh, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Public Interest and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago.

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