On 3rd February, IKEA makes room in your life. Discover through a new TV and digital campaign, signed Buzzman, how combining the daily whirlwind of a family life and a tidy house has never been easier thanks to PLATSA solutions and other storage tips.
After renewing links between a father and his son thanks to its functional accommodation solutions, IKEA highlights the “better life” at home, thanks to a whole range of PLATSA storage spaces, optimized, customizable and adaptable to every need and all lifestyles.
Through this new film, IKEA gives the leading role to a home. Progressively, we witness the revival of furniture and accessories that deliver their interpretation of the iconic song “It’s so silent”. They come alive, take life, get impatient and gloat when their inhabitants arrive. Indeed, thanks to the different IKEA solutions, the house offers its family the opportunity to live life to the full at home, to play, to create and to gather there. Ultra-modular, they even adapt to places that seem impossible to furnish, to make more room for life.
This professional campaign titled 'So Quiet' was published in France in February, 2020. It was created for the brand: IKEA, by ad agency: Buzzman. This Film medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Buzzman, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Sébastien Partika, Tristan Daltroff, Louis Audard
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Associate Director: Isaure Goetz
Account Manager: Clémence Gateau
Account Executive: Agathe Coquillon
Head of Strategic Planning: Clément Scherrer
Social Media Consultant: Félix Brunot
Social Media Consultant: Juliette Batte
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Sound Production: Schmooze
Post Production: Mathematics
Music Supervisor: Too Young