Description
The new integrated campaign is led by an emotive 60” film which depicts real world scenarios of people in data poverty, highlighting the difficulties of life without mobile data, which has become essential to everyday life. The scenes portrayed are inspired by real people’s stories and include a young man working in a kitchen who struggles to complete his studies due to a lack of data, a father and daughter who are unable to stream something to watch while they’re on a coach journey and a woman outside a laundrette struggling to stay in touch with loved ones.
To demonstrate how O2 is supporting people in need via the National Databank, the film shows snowflakes made of SIM cards gently falling from the sky into the hands of those who had been disconnected, showing how they can get online with free O2 data.
This professional campaign titled 'Snowing SIMs' was published in United Kingdom in November, 2024. It was created for the brand: O2, by ad agencies: Bernadette, Girl&Bear, and VCCP. This Film, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology, Media, and Public Utility industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
CLIENT: O2
DIRECTOR OF BRAND & MARKETING: Rachel Swift
MARKETING DIRECTOR: Simon Valcarcel
HEAD OF ADVERTISING AND CAMPAIGNS: Richard Bown
SENIOR CAMPAIGN MANAGERS: Kate Allen-Perry & Ella Hassall
PR & SOCIAL: Olivia McKee, Jemma Johns, Simon Feldman & Rachael Courtney
SUSTAINABILITY: Simon Davis, Josephine Parmee & Jade Baker
ADVERTISING AGENCY: VCCP
DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Masterman
ASSOCIATE CREATIVE DIRECTORS: Ben McCarthy & Seb Housden
BUSINESS DIRECTOR: Alexandra Gluck
SENIOR ACCOUNT DIRECTOR: Ollie Humphries
ACCOUNT DIRECTOR: Jos Kirby
ACCOUNT MANAGER: Lily Hubbard
PLANNING DIRECTOR: Lotte Jones
AGENCY TV PRODUCER: David Vass
PRODUCTION ASSISTANT: Oona Webster Jones
BROADCAST AFFAIRS MANAGER: Katie Singer
AGENCY CREATIVE PRODUCER: Yusuf Mountstephen
PRODUCTION STUDIO: Girl&Bear
DESIGN: Adam Edwards
ARTWORK: Nick Normann
STUDIO MANAGER: James Perry
RESOURCE COORDINATOR: Yas Moridi
POST PRODUCER: Olivia Hards & Finlay Macaulay
PRODUCTION COMPANY: SMUGGLER
DIRECTOR: Stefanie Soho
MANAGING DIRECTOR: Fergus Brown
MANAGING DIRECTOR & EP: Lucy Kelly
PRODUCER: Barty Dearden
DOP: Rina Yang
PRODUCTION DESIGNER: James Hatt
STYLIST: Buki Odeniran
EDIT HOUSE: Cabin Edit
EDITORS: Emma Backman & Craig Griffiths
PRODUCER: Elin Tiberg & Amber Clayton
POST-PRODUCTION: The Mill
CREATIVE DIRECTOR: Anthony Bloor
SENIOR PRODUCER: Kathryn Wigginton
2D LEAD: Dan Lorenzini
3D LEAD: Laurent Giaume
2D: Jane Williams, Vipin Tripathi, Gopi Veeran, Stevenson G, Jegathesan Thangappan & Akhil A S
3D FX: Thanos Topouzis
3D ANIMATION: Rachel Ward
3D LIGHTING: Damien Figueiredo, Garima Yadav
DMP: Swarup Panigrahi, Premanand Shivanand Naik & Shounak Chandrashekhar Padhye
BLR PROJECT LEAD: Venkata Mannepalli
BLR SENIOR PRODUCER: Vikram Salvi
BLR PRODUCTION COORDINATOR: Dominic Chintada
COLOUR: Untold Studios
COLOURIST: Julien Alary
PRODUCERS: Ellie Joseph & Eli Sandal
AUDIO POST-PRODUCTION: Factory
SOUND ENGINEER & CCO: Anthony Moore
SENIOR AUDIO PRODUCER: Beth Massey
MUSIC: SIREN
COMPANY DIRECTOR & MUSIC SUPERVISOR: Sian Rogers
ASSOCIATE MUSIC SUPERVISOR: Alice Benton
DIGITAL EXPERIENCE AGENCY: Bernadette
PROJECT MANAGER: Nayef (Nay) Hassan
CREATIVE DIRECTOR/HEAD OF 3D & MOTION: Jon Bancroft
SENIOR DESIGNER: Martin Pavlica
PRINCIPAL UX DESIGNER: Chris Hobbs
UX ENGINEER: Qianqian Zhou
SENIOR DESIGNER: Andy Potts
SENIOR COPYWRITER: Alexander Skeith
MEDIA BUYING AGENCY: Manning Gottlieb OMD
BUSINESS DIRECTOR: Will Maclure
ACCOUNT DIRECTOR: Anneka Williams
ACCOUNT MANAGER: Mikhail Vallance
DIGITAL ACCOUNT MANAGER: Miranda Roberts
