ADVERTISING

SNCF

SNCF Fireworks

Agency: TBWA

Description

At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago.
Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet.
Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’.
The film showcases the successive blooming of a multitude of flowers.
5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming.

This professional campaign titled 'SNCF Fireworks' was published in France in January, 2019. It was created for the brand: SNCF, by ad agency: TBWA. This Film medium campaign is related to the Transport industry and contains 2 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: TBWA\Paris, France
Advertising Managers: Stéphane Chéry, Agathe Mouly, Marie Nomdedeu
Agency Managers: Marina Zuber, Cécile Moreau, Maurane Pauli, Célia Martinez
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Creatives: Julia Deshayes, Léna Monceau
Production:EDDY.TV
Film Director: CARAVANE
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Executive Producers: Jean François Bourrel, Gilles Pinaudeau
Production Manager: Antoni Gimel-Lecosse
Studio Stop Motion: Manuel Cam
Post-Production: TBWA\Else
Head of post-production: Elise Gamboa
Head of Music and Sound: Olivier Lefevbre
Music and Sound Producer: Fanny Mithois

ADVERTISING

iStock Essentials

High speed train TGV

Artist: Enzojz

iStock Signature

High speed TGV trains parked at ...

Artist: OGphoto

iStock Signature

Passengers waiting for trains at...

Artist: OGphoto

iStock Essentials

A TER intercity train in the SNC...

Artist: olrat

iStock Essentials

Train tickets SNCF Societe natio...

Artist: AdrianHancu

iStock Signature

TGV

Artist: ollo

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.