To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.
This professional campaign titled 'Snapchat: Team Up, Mask Up' was published in United States in August, 2020. It was created for the brand: The City of Chicago, by ad agency: Ogilvy. This Digital medium campaign is related to the Health and Public Interest, NGO industries and contains 2 media assets. It was submitted over 3 years ago by Chief Communications Officer: David Ford of Ogilvy.
Advertising Agency: Ogilvy, Chicago, United States of America