ADVERTISING

The City of Chicago

Snapchat: Team Up, Mask Up

Agency: Ogilvy

Description

To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.

This professional campaign titled 'Snapchat: Team Up, Mask Up' was published in United States in August, 2020. It was created for the brand: The City of Chicago, by ad agency: Ogilvy. This Digital medium campaign is related to the Health and Public Interest, NGO industries and contains 2 media assets. It was submitted almost 2 years ago by Chief Communications Officer: David Ford of Ogilvy.

Credits

Advertising Agency: Ogilvy, Chicago, United States of America

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