Harvest Snaps

Snap Sounds

Agency: Cutwater


Debut TikTok activation engages college students with new product rollout that taps into elements from the brand’s unique sonic identity

Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., and digital creative agency of record Cutwater, with offices in San Francisco and New York City, has teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the U.S. starting the fall semester.

This professional campaign titled 'Snap Sounds' was published in United States in August, 2022. It was created for the brand: Harvest Snaps, by ad agency: Cutwater. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 1 year ago.


Client: Harvest Snaps
Head of Marketing: Sandra Payer
Senior Marketing Manager: Maiko Shimano
Brand Manager: Olivia Langenberg
Brand Manager: Karina Soeganda

Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
President: Christian Hughes

Group Creative Director: Adam Vohlídka
Creative Director: Scott Padden
Senior Art Director: Danny Murphy
Art Director: Lexi Lanzi
Copywriter: Kevin Heller

Director of Creative Strategy & Head of Social: Viktor Torbjornsen
Social Media Marketing Manager: Juliana Rios

Director of Content and Production: Brian Cooper

Head of Media: Lizzy Ryan
Associate Director: Maggie McKay
Assistant Media Planner: Gavin Faucette

Group Account Director: Courtney Griffin
Account Director: Grace Fiset
Account Executive: Marc Cruz

Project Manager: Ana Elejalde


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