Smucker’s Father Nature 2.0

In an era where modern parents are seeking healthier options, Smucker's Natural is revolutionizing the breakfast table with real fruit ingredients – and launching a new national brand equity campaign, Smucker’s Father Nature 2.0, airing across TV, OLV, Social, Digital, and Commerce.

What sets this campaign apart is the sitcom twist. We see the star Father Nature (a loveable stay-at-home dad who just so happens to be married to Mother Nature) interacting with his daughter, Daughter Nature, and the quirky animals around him, all in true sitcom style. Like the initial campaign, we transformed a kitchen into a fantastical natural environment with real, vibrant foliage and animals (Ostrich, King Vulture, Ring-Tailed Lemur, Mini Pig, Fawn, Hedgehog) to truly immerse the 'Nature' household in the outside world.

Each Smucker's Natural spot feels like a mini-episode from a classic family sitcom, packed with moments and nostalgic tropes that will take you back to the days of Full House and Family Matters.

“Smucker’s Fruit Spreads have been a mainstay at American breakfast tables and meals for decades -- and Father Nature 2.0 is a humorous and relatable portrayal of the modern parent who wants to provide healthier options for their family,” said Gail Hollander, Chief Marketing Officer of JM Smucker’s Co. “He brings new cultural relevance to Smucker’s Natural by showing today’s families they can provide a natural option that doesn’t sacrifice taste, further cementing Smucker’s as one of America’s most beloved snack brands.”

"We're so excited for Father Nature to be making his return for Smucker’s," said Erica Roberts, CCO of BBH USA. "Sitcoms are a beloved device that have brought some of the most iconic fathers to our TV screens. So, what better way to bring Father Nature back to our TV screens than by making him the star of his very own sitcom.”