Smooth Break

In a category dominated by wholesome smiles and morning sunshine, nutpods today announces a new campaign starring a pair of mustachioed men in silk suits who live in your fridge and sing about your coffee. Developed in partnership with CALLEN, the non-dairy creamer brand is turning a mundane morning moment into a full-blown musical interlude.

Titled “Smooth Break” the hero 30-second spot opens on a dreary breakfast table, with a man droning on about status meetings and Q3. The moment his partner pours nutpods into her coffee, the fridge swings open and out pops an 80s-style mustachioed duo, tossing confetti and belting out: “Smooth and creamy, creamy and smooth.”

She puts down her coffee, and just as quickly as they appear, they snap back into silence, break character, and awkwardly begin sweeping up the mess while whispering “Go, go, go” to each other as they crawl back into the fridge. As soon as she takes another sip, they burst out again with another smooth serenade.

The tagline, “Have yourself a delicious moment,” drives home the idea that nutpods can inject a bit of joy and absurdity into an otherwise dull daily ritual. A :15 and two :06s accompany the campaign.

The campaign is live today, June 2, across CTV, digital and social.