Smooth Beyond Belief

Agency: Ugly


With the recent partnership between creative agency Ugly and OnePlus, a series of product films using humorous metaphors to showcase how the new OnePlus 12R is more than just a smartphone; it's a revolutionary tool for mobile gamers.

Shot by the multi-talented film director Alice Kunisue, these two snappy 30-second films bursting with exaggerated metaphors, play with the struggles mobile gamers live with when switching apps while playing.

This professional campaign titled 'Smooth Beyond Belief' was published on January 24, 2024. It was created for the brand: OnePlus, by ad agency: Ugly. This Film medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted 3 months ago by Ugly Creative.


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