A different take on smoking, most of the smoking ads, focus on no smoking aspect, whereas this ad indirectly conveys how smoking is lethal, and cleverly in a humorous manner explains the beneficiary of this habit.

This student campaign titled 'Smoking is good' was published in India in June, 2023. It was created for the brand: Cancer Patients Aid Association, . This Digital and Print media campaign is related to the Health, Other, and Public Interest, NGO industries and contains 1 media asset. It was submitted 3 months ago.


Copywriter - Poorva Narang


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