#SmilingMasks is a campaign empowering the public to wear a mask as if it were an extension of their own body. Additionally, it is aimed to remove the stigma around mask-wearing and to humanize the person behind the mask. Inspired by stories of the patient and doctor experience, while responding to our universal feelings of fear, pain, stress, and hope. Acknowledging and embracing the personal side to this pandemic, like sharing a smile or finding ways to visually reveal our common humanity, builds trust and a stronger sense of community. This campaign is intended to promote the “shared human experience of mask-wearing” and to spread kindness instead of disease.
This student campaign titled '#SmilingMasks, Conservation Starts Small' was published in United States in April, 2020. This Design medium campaign is related to the Health and Public Interest, NGO industries and contains 4 media assets. It was submitted over 3 years ago.
Creative: Allison Bouganim