According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything.
This professional campaign titled 'Smiling Monuments' was published in Poland in August, 2013. It was created for the brand: Blend-a-med, by ad agency: Isobar. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Art Director: Jacek Gierlasiński
Copywriters: Marta Hermanowicz, Konrad Słonecki
Account Director: Teresa Szabłowska
Additional credits: Bartosz Morawski, Anna Wydro, Anna Caban