Smells real, Feels unreal

This is a conceptual campaign built on a simple but powerful idea: the scent is so vivid, it doesn’t just change the air, it transports the entire room. It’s not just a whiff of ocean breeze or fresh lavender. It’s a surreal, full-sensory shift, where your nose leads and the space follows. Each execution explores what it might look like if the room really went where the fragrance takes you.