Smash the Drama

Agency: Madwell


Visible, the Verizon-owned all digital wireless carrier, today announces the launch of their holiday campaign entitled "Smash the Drama," to amplify awareness of the carrier's first-to-market offering: family plan savings without the need for a traditional "family plan." Visible will be promoting the campaign with a tongue-in-cheek holiday spot, airing now; a holiday hotline where celebrity experts and influencers offer real-time drama relief and advice to fans; and an in-person and virtual holiday relief smash room called Visible Presents: Shatter the Family Drama built to literally smash the holiday drama.

This professional campaign titled 'Smash the Drama' was published in United States in December, 2021. It was created for the brand: Visible, by ad agency: Madwell. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 12 months ago.


Creative Agency: Madwell
Chief Creative Officer: Chris Sojka
Executive Creative Director: Jeff Gillette
Creative Director (Design): Pedro Saldarriaga
Creative Director (Copy): Mel Simonich
Designer: Erin Anderson
Senior Copywriter: Charity Lombardo
Group Production Director: Brigid McEntee
Freelance Executive Producer: Jessi Dana
Group Account Director: Natalie Ross
Account Supervisor: Sydney Sadler
Senior Comms Strategist: Darren Allison
Director of Media Operations: Alex Strycula
Production Company: O Positive
Director: Brian Billow
Line Producer: Grayson Bithell
Editorial: Cut and Run
Editor: Jay Nelson
Senior Producer: Jared Thomas
Music and Sound Design: Coupe
Sound Engineer: Alex Hawley
Executive Producer: Aaron Lasko
Executive Producer: Eric Singer

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