Agency: M&C Saatchi


Every mankind historical progress was seen first as an insanity. We introduce you #SmartMadness our launching campaign of Huawei Mate 10, the first smartphone with integrated AI.

This professional campaign titled '#SmartMadness' was published in Spain in December, 2017. It was created for the brand: Huawei, by ad agency: M&C Saatchi. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: M&C Saatchi, Madrid, Spain
General Creative Director: Andrés Martínez
Creative Directors: Juan Luis Poza, Carlos Gómez
Account Team: Cristina Montero, Sandra Tranche
Producer: Marisa Rodríguez
Production Company: Canada
Director: Nicolás Méndez
Executive Producer: Marta Argullós
Sound: WeWork
Post-production: Miopía
DoP: Christos Voudouris

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