Description
As mobility needs evolve and the automotive industry faces major challenges, Dacia presents its vision of tomorrow's popular electric mobility: Dacia Hipster Concept.
This concept-car combines a simple and robust design and its compact format with unique features:
3 meters long, 1.5 meters wide
4 genuine seats
100% electric
To launch this new concept-car 100% electric, Dacia and Publicis Conseil are introducing a striking campaign film built on the power of size contrasts.
Directed by Quentin Deronzier and produced by La Pac, the film transports viewers inside a monumental hangar where gigantic machines perform with surprising delicacy, assembling tiny components to create a remarkably compact car. A visual spectacle where the monumental meets the miniature.
The message is clear: Dacia Hipster Concept may be small, but its capabilities and ambitions are huge.
The film is powered by the striking electro track “Getting Started” from French producer The Toxic Avenger — a perfect musical setting to heighten the tension, energy, and monumentality of the visuals.
The Start-Rec agency also crafted a raw, industrial sound design, designed to immerse the viewer in a truly colossal atmosphere.
The campaign goes live digitally across Europe from October 2025.
This professional campaign titled 'SMALL BUILT LIKE GIANT' was published in France in October, 2025. It was created for the brand: Dacia, by ad agency: Publicis Conseil. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
DACIA
Chief Branding Officers: Arnaud Belloni, Claudine Borel
VP Brand Communication: Carine Gailliez
Director of Creative Content: Giovanni Costa
Communication Manager: German Gomez
Publicis Conseil
CEO: Agathe Bousquet
CEO/CCO: Marco Venturelli
Executive Creative Directors: Romulus Petcan, Gabriel Gherca
Art Directors: Lucie Puybonnieux, Alexandre Perdereau
Account Managers: Hugues Reboul, Anne Dauvé, Florent Das Merces, Maria Nafakh, Jeanne Mathieu
Strategic Planning: Marion Le Forsonney, Margot Tasseau
Agency Producer: Benjamin Auberdiac
Production Film
Director: Quentin Deronzier
Production Company: La Pac
Producer: Eric Lipchitz
Post Producer: Francoise Hernandez
Post Production: Prodigious
Post Producer: Laurent Charon
Post Production: Mathematic
Executive VFX Producer: Jade Schiff (Mathematic)
VFX Producer: Gouna Longan
VFX Supervisor: Jehan Bouazza
Previs: Quentin Deronzier, Julien Missaire
Colourist: Arthur Paux
Sound Production: Start Rec
Sound Producers: Mathieu François, Pierre Antoine Pilat
Sound Designer: Benjamin Falsimagne
Sound Engineer/Mixer: Roman Dutour
Legal/Business Affairs: Chloé Rouyer
Music: “Getting Started” – Toxic Avenger
