ALS League

Slow Down ALS

Agency: Berlin Creative Studio

An ALS diagnosis still means counting down toward a certain death. Most ALS patients die within 3 years of their diagnosis. But there is hope. Doctors are closer than ever to a cure that could slow down or stop the disease. Give your support. Donate now at



The campaign gives voice to two brave Belgian ALS patients: Mathi (a former physician) and Annie (a former volunteer for the ALS league). Together, they ask the world to give them more time.

Respectively 404 and 33 days ago they got their diagnosis. With most people dying within 1,000 days after diagnosis, their fate seems etched in stone. But there is still hope. Together, we can slow down ALS.

The TV and radio all lead to With every donation, the engraving in stone slows and eventually stops for a while. The more people donate, the more time we can give these patients.

This professional campaign titled 'Slow Down ALS' was published in Belgium in June, 2022. It was created for the brand: ALS League, by ad agency: Berlin Creative Studio. This Audio and Film media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 1 year ago by Copywriter: Bjorn Coucke.


Client: The Belgian ALS League
Creative Agency: Berlin Creative Studio, Antwerp, Belgium
Creative Direction: Tom Berth, Geert De Rocker
Creatives: Bjorn Coucke, David Vermeulen, Tom Berth, Geert De Rocker
Digital Direction: Tanguy De Kelver
Account Direction: Johan Parmentier
Strategic Direction: Lode Avet
Music & sound design: Raygun, Brussels, Belgium
3D design & video: Uncanny, Antwerp, Belgium
Website design: eFlavours, Antwerp, Belgium


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