ADVERTISING

ALS League

Slow Down ALS

Agency: Berlin Creative Studio

Description

DONATE NOW TO SLOW DOWN ALS

The campaign gives voice to two brave Belgian ALS patients: Mathi (a former physician) and Annie (a former volunteer for the ALS league). Together, they ask the world to give them more time.

Respectively 404 and 33 days ago they got their diagnosis. With most people dying within 1,000 days after diagnosis, their fate seems etched in stone. But there is still hope. Together, we can slow down ALS.

The TV and radio all lead to slowdownALS.be. With every donation, the engraving in stone slows and eventually stops for a while. The more people donate, the more time we can give these patients.

This professional campaign titled 'Slow Down ALS' was published in Belgium in June, 2022. It was created for the brand: ALS League, by ad agency: Berlin Creative Studio. This Audio and Film media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 days ago by Copywriter: Bjorn Coucke.

Credits

CREDITS
Client: The Belgian ALS League
Creative Agency: Berlin Creative Studio, Antwerp, Belgium
Creative Direction: Tom Berth, Geert De Rocker
Creatives: Bjorn Coucke, David Vermeulen, Tom Berth, Geert De Rocker
Digital Direction: Tanguy De Kelver
Account Direction: Johan Parmentier
Strategic Direction: Lode Avet
Music & sound design: Raygun, Brussels, Belgium
3D design & video: Uncanny, Antwerp, Belgium
Website design: eFlavours, Antwerp, Belgium

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.