When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
This professional campaign titled 'Slow Dogs' was published in Germany in May, 2020. It was created for the brand: KIA, by ad agency: Innocean. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Innocean, Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Executive Creative Director: Bruno Oppido
Associate Creative Director / Art Director: José Filipe Gomes
Associate Creative Director / Copywriter: Pedro Lourenco
Creative Intern: Frederico Livi
Creative Intern: Apaar Singhal
Photographer: Andrey Ershov
Photographer: Sarah Waldo
Photographer: Zé Anderson
Post-Production: Moreira Estudio
Art Buyer: Martina Teuchnerova
Business Director: Alessia Bellini