The idea is based on the German saying “aus einer Mücke einen Elefanten machen” (to make an elephant out of a mosquito) which is the equivalent of “to make a mountain out of a molehill”.
This professional campaign titled 'Sleepless' was published in Germany in April, 2009. It was created for the brand: Raid, by ad agency: FCB. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: DRAFTFCB, Hamburg, Germany
Creative Director: Bill Biancoli
Art Director / Illustrator: Vitali Nazarenus
Copywriter: Maike Lefeldt