School: Miami Ad School


The VW Driver Alert System detects if you are starting to fall asleep and alerts you with a visual display on the dashboard and a warning sound. We usually find it difficult to fall asleep when we are worried about something. The Driver Alert System makes it just as difficult to fall asleep during long journeys and helps keep us safe.

This student campaign titled 'Sleepless' was published in Germany in May, 2019. It was created for the brand: Volkswagen, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 3 years ago.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutor: Niklas Frings-Rupp
Copywriter / Art Director: Samar Singh

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