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Instead of the usual poster placement we used the funny street characters, in and around the downtown parts of the city of Namur, to sell Horlicks for us. We did this by placing posters above or next to people who were already asleep, with the message that Horlicks can help you sleep anywhere, anytime.
This NSFW professional campaign titled 'Sleeping not so Beauty' was published on October 31, 2007. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 16 years ago.
Advertising Agency: David Francis & Sons, Namur, Belgium
Creative Director: David Francis
Art Director: Louise Badge
Copywriter: Michael Wolmans
Photographer: Navin Prowse