Cup Noodle is diet food and made for women who want to get themselves into shape.
and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet,
a image showing a girl naked below with a real skirt was installed in a telegraph pole.
and this shows the skirt was taken off by eating Cup Noodle.
Creative Director:Eun Myung hee
This professional campaign titled 'Skirt' was published in South Korea in March, 2011. It was created for the brand: Cup Noodle, by ad agency: Adrich. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Adrich, Seoul, Korea
Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho
Copywriter: Park Se-ra, Son Eun-Young
Photographers: Duke Lee, Lee Wook-Hyung
Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung