Description
GUT Miami announces today a new creative campaign for PepsiCo Foods, redefining what iconic snacking looks like and helping debut Doritos® and Cheetos® SIMPLY NKD™: a bold reinvention of two of America’s most beloved snacks, now crafted with no dyes or artificial flavors.
“The Renaissance of Snacking” is a modern tribute to purity, craft, and the flavors consumers love… butt naked. Classical Renaissance-inspired nude art becomes the campaign’s visual and tonal foundation, celebrating each product as a true masterpiece of flavor. From a dramatic, painting-come-to-life hero film to museum-worthy OOH, every playful expression reframes snacking as an art form, pared back, elevated, and returned to its purest form.
The campaign and product line was first teased on November 13, when the Doritos and Cheetos Instagram grids were taken over by the NKD-inspired Renaissance art. Now, the campaign will run on multiple channels and platforms, including The Sphere in Las Vegas.
“We’re constantly listening to consumers, anticipating their needs, and pushing ourselves to evolve with speed and purpose,” said Chris Bellinger, Chief Creative Officer, PepsiCo Foods US. “Doritos® and Cheetos® SIMPLY NKD™ are the next chapter in that legacy. They deliver the same iconic taste, crunch, and texture people love, just without the mask of color. It’s snacking that feels modern, intentional, and deliciously real.”
The renaissance theme carries across every touchpoint in the campaign: films animated with lush, painterly detail; an influencer program featuring custom tasting kits with red tinted glasses that challenge recipients to guess the difference between the original snacks and NKD based only on flavor, not looks; an OOH and social rollout designed to feel gallery-worthy; and a partnership with Walmart bringing the experience directly to consumers nationwide.
“Our goal was to reimagine what modern snacking could look and feel like,” said Juan Javier Peña Plaza, CCO, GUT Miami. “By treating these snacks like works of art, we built a world where simplicity becomes bold, where purity feels mischievous, and where the classics are reborn. NKD isn’t just a product line, it's a cultural moment.”
This is GUT’s first campaign for PepsiCo Foods after landing them as a client in September.
This professional campaign titled 'Simply NKD - Renaissance of Snacking' was published in United States in December, 2025. It was created for the brands: Cheetos, Doritos, and Pepsico, by ad agency: GUT. This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 2 days ago.
Credits
Client: Pepsico Foods US Simply NKD Cheetos and Doritos
Chief Marketing Officer, PFUS: Hernan Tantardini
Senior Vice President, Core Brands PFUS: Tina
Chief Creative Officer, PFUS: Chris Bellinger
Simply NKD Brand Marketing Director, PFUS: Andrew Stern
Simply NKD Associate Marketing Manager, PFUS: Parth Muchala
Brand Comms Director: Lindsay Smith
Brand Comms Senior Director: Melissa Cappabianca
VP, Corp Comm, PFUS / PR: Sarah Donahue
Corporate Legal Senior Director: Jenny Allenbaugh
Corporate TM/Legal Senior Director: Jeanette Zimmer
PepsiCo Client Internal Social Agency, D3
Sr. Director Account, D3: Molly Alesi
Sr. Associate Account Director, D3: Kayla Duffy
Account Executive, D3: Michael Chiusano
Sr. Director, D3 Studios: Chase Rodriguez
Sr. Lead Editor, D3 Studios: Greg Beninger
Director, D3 Studios: Jason Burris
Producer, D3 Studios: Helen Getachew
Producer, D3 Studios: Arturo Sheimberg
Animation Lead, D3 Studios: Shane Capelle
Social Director, D3: Erin Higgins
Social Director, D3: Hana Golden
Sr. Associate Social Director, D3: Lauren Kozar
Sr. Social Strategist, D3: Ryan Haddox
Associate Social Director, D3: Carson Bursey
Social Strategist & Creator, D3: Larissa Spies
Social Strategist & Creator, D3: Amanda Rodriguez
Social Strategist, D3: Catie Brown
Sr. Director Capabilities, D3: Ryan Matiyow
Director Operations, D3: Karson Williams
Agency: GUT
Founder & Creative Chairman: Gastón Bigio
Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Díquez
Global CSO: Fernando Ribeiro
Global CGO: Carmen Rodríguez
Global Head of Operations & Culture: Agustina Garavilla
Global Chief Communications Officer: Christine Prins
Global Chief Intelligence Officer: Christian Pierre
CCO: Juan Javier Pena Plaza
CCO: Ricardo Casal
US CEO: Sandra Alfaro
US Chief Strategy Officer: Natalia Davila
Head of Brand Leadership: Tristan Stevens
Executive Creative Director: Justin Enderstein
Creative Director: Bruno Riberio
Creative Director: Rafa de Miranda
Associate Creative Director: Caroline Webster
Associate Creative Director: Scarlett Maestre
Sr. Art Director: Alec Plourde
Sr. Art Director: Mati Cachiquis
Art Director: Amanda Rose Cabrera
Copywriter: Kianna Coley
Jr. Art Director: Silvana Silva
Account Supervisor: Laila Houser
Account Director: Katheryn Batista
Resourcing Director: Marcy Marrero
Director of Project Management: Kristy Garcia
Sr. Project Manager: Francis Clemenza
Group Strategy Director: Matias Candia
Junior Strategist: Veronica Diaz
Head of Design: Marcio Doti
Director of Communications, North America: Alie Coolidge
Senior Producer: Carlos Torres
Senior Producer: Rafael Sanchez
Junior Producer: Gabriella Delgado
Production: Lobo
Creative Director: Mateus de Paula Santos
Director(s): Mateus de Paula Santos, Diogo Kalil
Managing Partner: Luis Ribeiro
Executive Producer: Su Constantine
Storyboard Artist: Rafael Fernandes
Head of Production: Marcelo Barbosa
Head of Post Production: Eduardo Silva
Producer: Vivian Neves
Post-Production Coordinator: Rosangela Gomes
Post-Production Coordinator Assistant: Nathaly Lopes
Post-Production Producer: Larissa Zazula
Editor: Larissa Zazula
Graphic Designer: Marcos Rodrigues (Artnoc)
Motion Graphics Artist: Marcos Rigobello
2D Concept Art: Debora Matsuda, Marcos Felix, Pedro Jones, Felipe Jornada
2D Character Design: Debora Matsuda, Marcos Felix, Pedro Jones
2D Background: Debora Matsuda, Marcos Felix, Pedro Jones
2D Animation: Gabrielle Pappareli, Francis Viveiros, Bruno Tedesco, Anderson Omori, Karen Tiemi
Cleanup and Color: Gabrielle Pappareli, Francis Viveiros, Bruno Tedesco, Anderson Omori, Michel Venus, Karen Tiemi
Styleframes (AI-Assisted): Diogo Kalil
Animation Processing (AI-Assisted): Diogo Kalil
Render & Upscaling (AI-Assisted): Diogo Kalil
Compositing Supervisor: Diogo Kalil
Compositing Artist: Marcos Rigobello, Diogo Kalil, Maurício Reis
C4D: Marco Wey
Print: Sergio Faria
Rotoscope: Diogo Girondi, José Eduardo Ambrosio
Research: Raphael Amário, Karin Cristina, Roger Marmo
Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares, Fábio Augusto
Production: Animal
Managing Partner: Alberto Farinas
Managing Partner: Manuk Hovaghimian
Creative Producer: Samuel Merkin
Post Producer / VO Casting Coordinator: Alejandra Maldonado
Audio Engineer / Composer: Sebastian Benaderet
Lute: Brandon Acker
