Signal Candy Cane

When the economy goes down… brushing habits follow.
In Sri Lanka, when times got tough, people tightened their belts and, apparently, their toothpaste caps too! With rising costs eating into wallets, many quietly dropped their nightly brushing routine to save a little extra.
But cavities don’t care about economic downturns, and skipping the second brush won’t save money. It just racks up dental bills.
So, during the holiday season, when sweets are everywhere and self-control is nowhere, we delivered a festive wake-up call. The candy cane-topped toothpaste was a bold, unmissable nudge to brush at night.
Sweet tooth? Go ahead, indulge. Just don’t let the economy ruin your smile.