EA Sports

Siempre Vivos

Agency: BBDO México

Siempre Vivos


Day of the Dead is a celebration observed in Mexico to honor those who are no longer with us. Legend has it that on this day, the realms of the living and the dead come together, allowing spirits to reunite with their families. For 2023, we've designed a uniform that symbolizes this celebration, enabling people to continue playing and kicking the ball at FC24 in tribute to all those who have passed away.

This is a downloadable kit in Ultimate Team for a limited time.

This professional campaign titled 'Siempre Vivos' was published in Mexico, United Kingdom, and United States in November, 2023. It was created for the brand: EA Sports, by ad agency: BBDO México. This Content and Film media campaign is related to the Gaming and Sports industries and contains 1 media asset. It was submitted 3 months ago by Creative Director: Andrés Rivera of BBDO Mexico.


Agency: BBDO Mexico
CEO: Camilo Plazas
ECD: Benjamín Pedrero
GCD: Sebastián Urrutia
CD: Carolina Avendaño, Andrés Rivera.
CW: Mariana Moreno
GBD: Andrés Castro
Production Company: Oriental Films
Film Director: Nea Serrano

American Hospital


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.