Description
Siemens EQ900 coffee machines are equipped with unique technology - baristaMode enables coffee lovers to adjust every detailed aspect of their coffee.
For people this technology is hard to approach in ordinary stores. That’s why we created the Siemens EQube installation that was featured on Prague's biggest festival of creative culture - Signal Festival.
The installation invited everyone to walk inside the EQ coffee machine and experience its technology through artistic projection. The visual story explained the features of baristaMode in captivating and memorable way.
This professional campaign titled 'Siemens EQube' was published in Czechia in October, 2023. It was created for the brand: Siemens, by ad agency: Innovate. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 4 media assets. It was submitted 7 months ago.
Credits
Advertising Agency: Innovate
Managing Director: Jiri Machacek
Creative Director: Miky Karas
Art Director: Jiri Jirka Kubik, Katerina Hlavkova
Copywriter: Jan Polak
Client Service Director: Aneta Hynkova
Project Manager: Petra Sajdlova, Simona Matuskova, Vojtech Simek, Michaela Veliskova
Media Artist & Director: Alex J. Jindrak
CGI: Dalibor Cee
Sound Design: Jan Valter
Technology: Led Gear
Tech. production: Modified.studio
