Description
To celebrate its 33rd anniversary, Sicredi launched a special campaign focused on making dreams come true. More than just a celebration, the campaign introduces the Birthday Credit — a financial product with special conditions created to help Brazilians achieve long-awaited goals, such as buying a new home, getting their first car, or taking that long-dreamed-of trip.
At the heart of the campaign is the idea that Sicredi’s biggest birthday wish is to grant yours. With the concept "Our biggest wish? To grant yours.", the visual and emotional storytelling reinforces Sicredi’s long-standing commitment to being by the side of its members — not just as a financial institution, but as a true partner in every stage of life.
This professional campaign titled 'Sicredi 33 Years | #BirthdayCredit' was published in Brazil in August, 2025. It was created for the brand: Sicredi, by ad agency: Aporte. This Digital and Print media campaign is related to the Finance and Insurance industries and contains 3 media assets. It was submitted 4 months ago by Wagner Nascimento.
Credits
Advertising Agency: Aporte, Pernambuco, Brasil
Executive Creative Director: Angelo Melo
Chief Creative Officer: Gera Alain
Art Director: Cleyton Bernardo, Weliton Melo
Copywriter: Wagner Nascimento
Account Executive: Rayanne Santos, Gabi Vieira
Digital Media Manager: Douglas Lima
Social Media: Matheus Valerio
