Old El Paso

Si Habibi!

Agency: Socialize Agency


To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly.

This professional campaign titled 'Si Habibi!' was published in United Arab Emirates in September, 2019. It was created for the brand: Old El Paso, by ad agency: Socialize Agency. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 3 years ago by Group Account Director: Aurelien Fonteneau of Socialize.


Advertising Agency: Socialize Agency, Dubai, United Arab Emirates
Senior Brand Manager At General Mills: Sajjad Hussain
Brand Manager At General Mills: Adil Bashith
Creative At Socialize: Nour Mohammad
Creative At Socialize: Reem Fahd
Creative At Socialize: Alisha Gopiraj
Head Of Production At Socialize: Amr Younis
Senior Account Manager At Socialize: Rhia Samuel
Senior Account Director At Socialize: Ailidh Smylie
Marketing Director And Head Of Food Service At General Mills: Azfar Ul-Islam


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.