This branding campaign is FirstEnergy’s first - ever to not make any claims for, or even feature, the utility or its staff.
At spot’s end, supered type reads: “The new Dwayne Browder Field, built by FirstEnergy, the Cleveland Browns and the City of Cleveland.” It is the only client mention.
This professional campaign titled 'Shining lights' was published in United States in February, 2016. It was created for the brand: FirstEnergy, by ad agency: Marcus Thomas. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Marcus Thomas, Cleveland, USA
Creative Director: Jim Sollisch
Art Director: Eric Holman
Copywriter: Kevin Delsanter
Agency Producer: Nikki DiFranco
Editor: Laurie Znidarsic
Production Company: Think Media Studios
Director: Geoff Yaw
Editor: Danielle Miller
Producers: Brian Glazen, Josh Booth
Assistant Producer: Marietta Guliano
Camera: Caleb Crossen, Kasey Drzazga, Keith Nickoson, Kevin Coyne, PJ Mozingo
Sound: Mike Carissimi, Patrick Ryan
Colorist: Ryan Hardy