South African's have a lot on their plates, besides the global pandemic that's ripping through the country, they also have electricity grid problems, a frustrating term called 'load shedding'. Broadcaster DStv understands the frustration which is why they want to 'lighten the load' with streaming entertainment services during power outages aka load shedding. The campaign uses a slice of life moment to bring a humorous side to the situation.
This professional campaign titled '#ShedHappens' was published in South Africa in September, 2020. It was created for the brand: DStv, by ad agency: Guerilla. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 2 years ago by Founder: Cam Naidoo of Guerilla Africa.
Advertising Agency: Guerilla, Cape Town, South Africa