Agency: TBWA


In Saudi Arabia, women were not allowed to drive. On the 26th of September, 2017, a royal decree was issued to allow women to finally drive. To celebrate the historical occasion, Nissan sent it’s sentimental message to it’s future customers with a subtle License plate. License plates tend to have a huge auction market in the GCC (Gulf Countries), with many people spending thousands to get a customized one. This reflected in a hugely favorable reaction on social media, with many women wanting the license plate, and some went directly to following their accounts and inquiring about the prices of their cars.

This professional campaign titled '#She_Drives' was published in Saudi Arabia in September, 2017. It was created for the brand: Nissan, by ad agency: TBWA. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: TBWA\Fullstop, Jeddah, Saudi Arabia
Creative Director / Art Director: Loui Kofiah
Chief Executive Officer: Omar Al-Abdali


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