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Billie

Shave The Standards

School: Boston University

Description

Women feel pressured to shave due to societal expectations. "Shave The Standards" is a campaign for Billie that sets the precedent for body hair—there is no right or wrong with shaving. It's your hair, so no one else should care.

This student campaign titled 'Shave The Standards' was published in United States in December, 2020. It was created for the brand: Billie, by ad school: Boston University. This Digital medium campaign is related to the Beauty industry and contains 12 media assets. It was submitted over 2 years ago by Copywriter: Maura Munaf.

Credits

Advertising School: Boston University, Boston, United States of America
Copywriter: Maura Munaf
Art Director: Melissa Chan

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