Sharing Leads to More Sharing

Red Baron is expanding its 'Sharing Leads to More Sharing' platform with a fresh campaign celebrating the launch of its Stuffed Crust Pizza. Rooted in the idea that pizza naturally brings people together, the new spots focus on the joy, connection, and even surprising revelations that can arise from sharing a slice. Rather than spotlighting only the product, the brand continues to highlight the heartfelt and humorous human moments that unfold around a communal meal, reinforcing pizza’s role as a catalyst for authentic connection.

Building on the platform’s record-breaking ROAS and Red Baron’s four-year streak as the top-selling frozen pizza in the U.S., the campaign uses comedic twists to amplify its message. The new ads feature unexpected groups — such as 'UFC-Based' fighters and 'Ghost Hunters' — who, once gathered around pizza, drop their guarded personas and share personal truths. In the 'UFC-Based' spot “Octagon,” a post-fight gathering turns from a show of toughness into an unexpectedly tender exchange, illustrating the campaign’s core belief: sharing pizza leads to sharing more of ourselves.