With the new and emerging 360 video/VR technology, we saw the opportunity to show our products in a format that shows more than what a flat-screen would do. It also allows the user to interact with the content to explore all the angles and furniture in the space. The camera is placed like a fly on the wall to create the impression that you are in someone's home; Where Life Happens.
This student campaign titled 'Shared Spaces' was published in United States in February, 2020. It was created for the brand: IKEA, by ad school: Academy of Art University. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising School: Academy of Art University, San Francisco, United States of America
Art Director: Freija Edlund
Copywriter: Amanda Wennberg