Share Responsibly

Launch Campaign Creative

Fake News: Labeling a content as breaking news can make it seem urgent and important, even if it's not verified or true.

Hearsay/Rumors: Starting a statement with a claim that it's from an anonymous source can be a way to introduce false information.

Unverified Data/Statistical or Factual Misinformation: Data quoted without any sources misleads the audience contributing to the spread of potentially inaccurate information.

Unverified Information lacking sources: Latest news or, updates without verifiable sources or evidences contributes to the spread of misleading information.

Conspiracy Theories: This preys on the idea of exploration of alternative theories and is often used to undermine trust in credible sources.

Misleading "Expert" Advices: Exaggerated, unsolicited advices often oversimplify the complexities of career success and potentially mislead people with falsified tips & tricks.

Clickbait Contents: Preying on people's curiosity, these contents present over-exaggerated or, out-of-context quoted statements, leading to the spread of false or misleading content for increased viewership.

False Advertising/Misrepresentation: Promotion of products/services piggybacking on unrealistic benefits without substantial evidence, perpetuates misleading claims, enticing consumers with unverified or unattainable promises, potentially leading to disappointment, financial loss, or health risks.

Sensationalized Claims:Information lacking in substantiated evidence or credible sources, spreads misinformation, fuels distrust in verified facts, and creates a false sense of authority around unverified claims or unfounded allegations.

Misrepresented Scientific Claims: Information falsely attributing claims to scientific studies or experts to add credibility, lacking scientific consensus or misinterpreting legitimate studies, often leads to the dissemination of false or exaggerated conclusions.


Amid UNESCO’s Global Media and Information Literacy Week 2023, the #ShareResponsibly digital campaign intends to raise awareness on the importance of critical thinking practices before sharing content on social media.

In today's digital age, misinformation, conspiracy theories, false rumors, sensationalized news, and unverified data flood our social media feeds, blurring the lines between fact and fiction.

“In this deluge of information, we need more reference points and more rational thinking. And that is why media and information literacy is such a key skill for the education of 21st-century citizens."remarks Audrey Azoulay, UNESCO Director-General.

This #ShareResponsibly social impact campaign, brings to light the pervasive kinds of misinformation social media users often fall victims to. Every day, our online experience is inundated with a wide array of content—ranging from sensationalized news, clickbaity videos, and false rumors to wild conspiracy theories, misleading product/service promotions, purported expert advices, and unverified data. If not critically examined, our engagement with and sharing of these contents can inadvertently contribute to the rapid spread of misinformation.

By replicating various forms of this content with compelling, attention-grabbing copies and a straightforward Call To Action, this campaign adjusts the existing social media interface,to highlight the correct order of digital interaction protocol: “Pause-Think-Verify-Like-Comment-Share.” By advocating for critical thinking and responsible sharing, it educates and empowers individuals to recognize and halt the spread of false news, misinformation, rumors, and unverified claims.

This social impact campaign emphasizes the pivotal role each individual plays in curbing the spread of misinformation online, and implores each and everyone to pause & practice critical thinking & fact vertification before hitting the ‘Share’ button. Our collective responsibility is pivotal in combatting the spread of misinformation online, contributing to a more reliable and trustworthy online community for all.

Think Critically. #ShareResponsibly.
#GlobalMediaandInformationLiteracyWeek2023 #UNESCO

This student campaign titled 'Share Responsibly' was published in India, Nepal, and United States in October, 2023. It was created for the brand: UNESCO, . This Design and Digital media campaign is related to the Public Interest, NGO industry and contains 11 media assets. It was submitted about 1 month ago.


Art Director: Sukriti Singh Tandon
Copywriter: Sukriti Singh Tandon


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.