Shady Sam, a new game created by McKinney for Next Gen Personal Finance, takes aim at predatory lenders by casting its players not as victims but as sleazy stars in an 8-bit B movie. The game uses this look and conceit to drive home the perils of predatory lending and its far-reaching and pernicious implications on people’s credit ratings as well as their ability to finance their dreams.

This professional campaign titled 'Shady Sam' was published in United States in March, 2019. It was created for the brand: Next Gen Personal Finance, by ad agency: McKinney. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: McKinney, Durham, USA
Creative Director: Jenny Nicholson
Art Director: Kathryn Moffitt
Copywriter: Jade Stoner
Illustrator: eBoy
Chief Creative Officer: Jonathan Cude
Interactive Producer: Neil Cox
Interactive Producer: Colin Dwan
Programming: Beth McKnight
Strategist: Kevin Murray
Copy Editor: Scott Schomburg
QA: Alec Kunkel


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