Dukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by - an immediate and fun reminder that Dukes of Hazzard is on Sunday 8.30 on TV2.
This professional campaign titled 'Shadows' was published on October 24, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 15 years ago.
Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Senior Copywriter: Paul Coghlan
Senior Art Director: Stephen de Wolf