Shade Tracker
Description
Whether runners are training for their next race or out for a weekend jog, there are so many factors that go into planning the perfect route. From deciding between sun or shade or hills versus flats, runners are faced with the manual task of route planning every time they lace up.
Michelob ULTRA, the no. 1 fastest-growing beer brand*, is revolutionizing the running experience by making running lighter and more enjoyable with the launch of its new Shade Tracker app. Designed to keep runners cool and comfortable, Shade Tracker maps out personalized running routes entirely in the shade, helping athletes escape the sun and enjoy a lighter, more refreshing run.
Michelob ULTRA’s Shade Tracker App gives runners the chance to input their starting point, desired distance and target pace, and the app calculates a custom route that keeps you out of the sun. Once generated, your Shade Tracker route syncs seamlessly with your favorite running app for easy tracking during the run.
“We know that today’s runners are as intentional and strategic about their running patterns as they have ever been,” said Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA. “So, we created the Shade Tracker app as our way of helping runners outsmart the sun, train more efficiently, and celebrate every mile — because we believe a great run is only as good as the beer waiting for you at the finish line.”
For two decades, Michelob ULTRA has been synonymous with championing an active lifestyle, including supporting superior running competitions across the country. As the Official Beer Sponsor of 10 major races across the country, including four marathons – NYC, LA, Chicago and Houston – Michelob ULTRA has long been committed to helping runners perform at their peak.
To continue this mission, the brand is offering 35 athletes the chance to win a coveted bib to join Team ULTRA at the 2025 NYC Marathon. To enter, participants can share a photo of their Michelob ULTRA Shade Tracker on social media with the hashtag #teamultra #sweepstakes for the chance to run the NYC Marathon with Team ULTRA. With Shade Tracker, Michelob ULTRA is empowering runners to train smarter and stronger as they prepare for race day.**
To use Michelob ULTRA’s Shade Tracker app for your next run visit www.Michelobultra.com/shadetracker.
For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram and YouTube.
This professional campaign titled 'Shade Tracker' was published in United States in April, 2025. It was created for the brand: Michelob ULTRA, . This Experiential and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 8 months ago.
