KnowNo is an awareness project created to clear up the gray area around consent. Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.”
This professional campaign titled 'Sexual consent awareness' was published in United States in September, 2016. It was created for the brand: KnowNo, by ad agency: Marc. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: MarcUSA, Chicago, USA
Creative Directors: Snake Roth, Stephanie Franke
Art Director: Carly Neville
Copywriter: Tommy Crossen
Director: Robert Stockwell
Editor: Hannah Welchel - Stephens