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The challenge set was to raise awareness on disabled people being sexually active. Society's prejudices marginalise and exclude them from even being considered as sexual beings. To solve this, we came up with "The Sexth Sense", a campaign that uses the lack of one of the five senses in five different medias to discover what the sixth sense is really about: sex!
This NSFW student campaign titled 'Sexth Sense' was published in Spain in August, 2020. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted over 3 years ago by Creative: Sergio S. Macías of Miami Ad School.
Advertising School: Miami Ad School, Madrid, Spain
Copywriter & Art Director: Jara Dichas
Copywriter & Art Director: Leandro De Torres
Copywriter & Art Director: Sergio Sánchez Macías