In 2018 the data breach scandal of Facebook and the fear of foreign governments spying on ordinary citizens has headlined most international media – and caused people around the world to worry about the security of their personal data.
Now Interflora taps into the fear of the potential misuse of personal data. Using a documentary style, in a fear-inducing way, the video informs us that someone out there has been recording and logging our every move.
What is this new widespread data breach? Who knows even more about us than social media outlets and search engines?
This professional campaign titled 'Sensitive Data' was published in Denmark in May, 2018. It was created for the brand: Interflora, by ad agency: MediaCom Beyond Advertising. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: MediaCom Beyond Advertising, Copenhagen, Denmark
Creative Director: Katrine Granholm
Creatives: Andreas Arnaa, Christina Anaya, Jesper Sichlau
Strategist: Rasmus Fisker
Account Manager: Kristina Juhl Brogaard
Film Production: Entrance Film
Director: Mats Stenberg
DOP: Anders Nydam
Edit: Thorbjørn Münter
Producers: Rasmus Ejlers, Mille Milt