“Sense of Home

Sit back, relax and feel a “Sense of Home” when you watch Scandinavian Designs’ debut brand commercial campaign.

While the category typically focuses on product, promotions and staged settings, “Sense of Home” leads with emotion and real human living — recognizing the reality that in our era of digital overload, people want their homes to be restorative spaces where they ground themselves.

Established over 60 years ago, Scandinavian Designs is the home of intentional living. The family-owned company is rooted in Scandinavian principles of simplicity, natural materials, functional beauty, comfort and timelessness. The new spot pays homage to this heritage and reflects a rising consumer demand for thoughtfully crafted, functional and restorative living spaces that serve as a refuge from constant connectivity and digital burnout.

Quad has been AOR for Scandinavian Designs since June 2025, a strategic partnership that brought together Scandinavian Designs' creative and media strategy with a connected model designed to increase brand awareness and grow its e-commerce footprint. Quad’s media agency Rise developed the integrated media approach for the campaign, while Quad’s creative agency Betty led creative strategy and produced the content.

Launching on June 1, this campaign will run across CTV, OLV, YouTube, social, search, web, and email, and serve as the foundation of Scandinavian Designs' marketing for the next year. Stills from production will be used for paid media assets and print ads.