Description
As part of the international HEAR MORE campaign, FOUNDRY has created an installation that shows how sound can positively influence our mental well-being. Visitors to the Vivid Sydney Festival experienced a fascinating three-part sound journey - with individual frequencies, 67,000 lights and haptic vibrations that transformed chaos into calm. The response was overwhelming: over three weeks, queues formed for hours every day, and the Momentum 4 became the best-selling headphones on Amazon.
This professional campaign titled 'MIRRORBOX' was published in Australia in June, 2024. It was created for the brand: Sennheiser, by ad agency: Foundry Berlin. This Audio, Experiential, and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency: FOUNDRY Berlin | Zürich | New York
Lead Creative Direction: Sacha Moser
Creative Direction Concept & Copywriter: Nitin George
Strategy: Alexander Brown
Account Management: Eva Lutterbuese
Art Director: Frederik Samuel
Account Manager: Marta Kosiorek
Copywriter: Nishant John
Art Director: Christian Wirz
Art Director: Marcos Sequeira
Production: Gregor Wollenweber
Production Partner: Massive Music, Music Health AI, Spacecube and Eat the Elephant
Client: Sennheiser
VP Global Marketing and Portfolio Management Sennheiser at Sonova Group: Anne Claire-Costes
Director Global Brand and Content: Jessika Petrusch
Senior Manager Global Shopper Marketing: Jonas Bikov
Director Global PR, Influencers & Partnerships: Paul Hughes
Global Content Manager: Jonas Steene
Marketing Manager: Ashlea Vallance
