Roskilde Festival

Send them this

Agency: &Co. / NoA


Young people have to listen to a lot. They do too little and party too much.

But the truth is that when they meet with 130,000 like-minded people at the Roskilde Festival, they help make a huge difference just by being there.

The Roskilde Festival is the biggest festival in Northern Europe. Every year the festival poster has some of the biggest music acts on it. Last year Kendrick Lamar, Rosalia, Lil Nas X etc. played. But what a lot of young people don’t see on those impressive posters, are the two words at the bottom of the festival program: NON PROFIT. The meaning of those words are hefty: Everybody attending the festival help raise money to charitable causes each year.

Over the years, Roskilde Festival has donated 429.000.000 DKK to charities, activities, and causes supporting the youth.

This video is a tool to understanding what NON PROFIT actually means. But more importantly, a video young people can share with all the haters and party poopers.

This professional campaign titled 'Send them this' was published in Denmark in March, 2024. It was created for the brand: Roskilde Festival, by ad agency: &Co. / NoA. This Film medium campaign is related to the Music and Recreation, Leisure industries and contains 1 media asset. It was submitted 4 months ago.


Client: Roskilde Festival
Head of Sales and Marketing: Mads Mikkelsen
Marketing Coordinator: Maja Buur Bækgaard
Social Media and Content Manager: Louise Gade Kohl

Agency: &Co. / NoA
Creative Director: Rune Petersen
Creative Director: Kristian Eilertsen
Graphic Designer: Kenneth Andersen
Strategic Planner: Søren Ravn
Communication Planner: Mark Ellegaard Nielsen
Account Manager: Nusha Haghighi
Client Service Director: Thomas Christensson

Production: &Co. Productions
Film Director and Editor: Alexander Topsøe
Editor and grade: Frederik Topsøe
Producer: Sidsel Ihle Eliasen
Music: Jungle
Sounddesign: Supersonic


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